Ethias Cross Lokeren
After the overwhelming success of the Rapencross in 2018 – with more than 8,000 spectators in Park ter Beuken, the Corona virus unfortunately threw a spanner in the works for the 2020 edition. Despite the difficult circumstances, we still managed to keep the race going. . Of course, this would not have been possible without the support of our partners. More than 400,000 viewers (33.8% market share) then saw live how the later European champion Eli Iserbyt was the first to cross the finish line. But a cyclocross without an audience is like a café without beer: the icing on the cake is missing.
That is why we are delighted that we can and may receive the public again in large numbers along the course next fall and winter. The organization will – if still necessary – proceed in every way with respect for any measures still applicable at that time, both on and off the site. The safety of both participants and spectators remains an absolute priority.
On Saturday September 11, the top international cyclocross riders will open their season with the Rapencross/Ethias Cross Lokeren . The heart of the course is once again Park ter Beuken. In the middle of nature, surrounded by trees, along the banks of the Durme but a stone’s throw from the city center. A unique location for the most popular sport in Flanders – after football – with a real spectacle in the center of the circulation: Mont Henri .
This edition of the Rapencross also counts as a dress rehearsal for the Belgian Cyclocross Championships in January 2023. Then the best Belgian cyclocross riders of that moment settle down in Park ter Beuken to decide among themselves who can ride in the Belgian tricolor for a year. . That’s right: the Belgian Cyclo-Cross Championships , annually good for 25,000 spectators and over 1 million TV viewers on Sporza, come to Lokeren.
The Rapencross / Ethias Cross Lokeren 2021 will certainly be an appointment not to be missed . With a beautiful and varied course, undoubtedly (finally again) a lot of enthusiastic spectators and the first showdown of the season among youth, women and men cyclists, all the ingredients are there to make it an unforgettable day.
Of course, such a top event requires a top framework . The women’s and men’s elite competitions of the Rapencross / Ethias Cross Lokeren can be followed live on VTM , which offers the Rapencross and its partners the perfect opportunity to reach several hundred thousand TV viewers during an almost 3-hour broadcast . But of course you will experience the most unique experience on the terrain itself: the popular atmosphere, the short distance to the professional riders and riders, the side animation. All characteristic of cyclocross.
Request our partner brochure via email@example.com , view the complete visibility and hospitality offer and, thanks to the Rapencross / Ethias Cross Lokeren, ensure that your company is guaranteed to be seen in Lokeren and far beyond. Or experience this day together with customers, staff members and / or relations in a unique way thanks to our VIP formulas. Of course you can also opt to make a combination with the Belgian Championships and / or our other competitions in Kruibeke and Hulst. We will be happy to provide you with a tailor-made proposal for your company without any obligation .
In any case: for us sponsors are partners with whom we want to write a piece of sports history in international cyclo-cross.
We hope to welcome you in Park ter Beuken on Saturday 11 September.